Steelbird partners with Hella to bring horns and spark plugs to the Indian market
Automotive component supplier, Steelbird International has announced its partnership with German brand Hella to bring its range of automotive aftermarket products to the Indian market. Hella will introduce horns and spark plugs to the country which will be marketed and distributed by Steelbird. This collaboration marks Steelbird’s expansion into the field of automotive components. The company has recently branched out into selling tires, lubricants, bearings, and many other offerings. Steelbird already markets safety equipment in the two-wheeler space.
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Speaking about the collaboration with Hella, Manav Kapur – Executive Director of Steelbird said, “We are proud and privileged to collaborate with the global automotive industry leader, Hella, for our newest intervention in the market. The market holds great potential for such a quality product, and I am confident that our new venture will be a resounding success in the market due to the promise of a world-class German brand, coupled with the strong experience, initiative and efforts of our knowledgeable distribution partners. »
(LR) Pankaj Kapur, MD – Steelbird with Rama Shankar Pandey, MD – Hella India Lighting, and Manav Kapur, Executive Director, Steelbird
Rama Shankar Pandey – Managing Director, Hella India Lighting, said, “We look forward to creating positive experiences for Steelbird’s two-wheeler customers and channel partners by offering our product expertise in car horns and spark plugs. ignition. With Steelbird’s extensive distribution coverage in the two-wheeler segment, these Hella-powered products are sure to make an impact, to make every journey safer and smoother for road users.”
Over the past year, Steelbird International has also moved into the sale of engine oil, fork oil and grease. The company says it markets filters to German automakers in the country, which has a 45% share of the brand’s overall portfolio. The Steelbird product line includes more than 3,000 products and will soon include tires specifically designed for electric vehicles.