Pharrell launches a pitch, the new face of Anne Klein, the extreme agreement of Hoka – WWD
PLAYING BALL: Pharrell Williams had the distinction of throwing the first pitch at Yankee Stadium on Monday for the New York Yankees and New York Mets’ Subway Series opener this week.
The Bronx Bombers cruised to a 4-2 win over New York rivals from Queens, but long before Yankees outfielder Aaron Judge hit his 47th home run this season in the third inning, Williams, joined by his son, Rocket, went down in first pitch history.
Prior to the game, Williams prepared for his draw with Dominican pitcher Luis Severino on some of his tracks like “Feels”, his song featuring Calvin Harris, Katy Perry and Big Sean on Harris’ 2017 album ” Funk Wav Bounces Vol. 1,” and took to the mound to hit the song “Frontin'” with 2003’s Jay-Z.
Williams has plenty of reasons this year alone to throw the first pitch at the game. One could be the return of its Something in the Water festival in Washington, DC, over the weekend of June 19 of this year or to promote the entry of its Humanrace skincare line into body care. .
Or it could have been to celebrate his Nature’s Escape science and nature exhibit at the Something in the Water festival created by Stem, an SC Johnson pest control brand and Williams’ Yellow educational organization. “They were one of many brands to be involved,” Williams said of Stem and the show. “The festival was not just about selling tickets, but was about community.”
But the pitch was actually to celebrate the Yankees’ collection collaboration with streetwear label Billionaire Boys Club, one of Williams’ first ventures outside of music nearly 20 years ago.
“George Steinbrenner reached out,” Pharrell said of the initial idea. “It started two and a half years ago and to finally see it come to fruition is awesome. They’re two brands born in New York, one is obviously much older and has decades of heritage and then there’s Billionaire Boys Club, which is also approaching its second decade.
The collection is comprised of apparel and accessories fusing the century-old history of the Yankees and New York touches with the iconic designs of the Billionaire Boys Club. A white t-shirt features the Yankees logo in the Billionaire Boys Club galaxy design, a navy t-shirt features the brand logo on the front and the brand’s astronaut logo and franchise logo superimposed. A navy blue t-shirt and hoodie both feature the New York Yankees name written in Billionaire Boys Club font, and a pair of sweatpants feature an astronaut on a baseball field card with the composition of the team being the Billionaire Boys Club mantra, “Wealth is of the Heart and Mind, Not the Pocket,” which also appears under the bill of their co-branded snapback caps.
Accessories include a co-branded coffee mug designed as a New York City disposable coffee cup, replacing the phrase “We’re happy to serve you” and mini mugs with the Yankees logo on one side and the name of the Billionaire Boys Club and the Astronauts on the Other Side; an astronaut toy with a catcher’s glove; a duffel bag and a helmet bucket.
“Bringing these two brands together is an honor for me,” said Williams. “I’m from Virginia, I didn’t think music would get me to do so many things like making clothes.”
Williams mentioned that his friend and frequent collaborator Jay-Z released his own cap and collection with the Yankees more than 10 years ago and how it “transcended the sport”, but what caught the producer and entrepreneur to the Yankees, that’s the logo. He had a Yankees jacket from Starter which he put his personal touch on for this collection which has the phrase “Wealth is of the heart and mind, not the pocket” and the label’s “V” hand sign of Pharrell Star Trak music, the Yankees name and crest on the sleeve and a batting astronaut on the back.
Will other collaborations be in preparation? “We hope so,” said Williams, who admitted he didn’t reveal too much about his plans until they were launched. “The Yankees are the biggest sports franchise in the world. Nothing is bigger or better. For me, it is such a blessing to participate and experience. —OBI ANYANWU
NEW FACE: Actress Gina Rodriguez is the face of Anne Klein’s fall campaign.
The campaign, which breaks out in the September issue of Harper’s Bazaar, was shot in New York by photographer Mark Seliger. Rodriguez wears Anne Klein’s fall 2022 collections of ready-to-wear, shoes, handbags, jewelry, eyewear, watches and outerwear. The collection is sold in stores such as Macy’s, Dillard’s, Belk and online at Nordstrom, Amazon and Anneklein.com.
In addition to appearing as the face of the brand, Rodriguez will model the winning t-shirt design for Anne Klein’s Scholar design competition, which benefits the nonprofit Fashion Scholarship Fund. The winning design was created by Valeria Nicole, an FSF Fellow, recent SCAD graduate from Puerto Rico. The commemorative t-shirt will be on sale at Macy’s and Anneklein.com with a campaign to be featured in the October issue of T, The New York Times Style Magazine.
Rodriguez is best known for her starring role as Jane in the television series “Jane the Virgin.” The Golden Globe-winning actress has also starred in feature films such as ‘Fily Brown’, ‘Deepwater Horizon’, ‘Ferdinand’, ‘Annihilation’, ‘Miss Bala’, ‘Someone Great’ and ‘Scoob’. and voiced the titular character. from Netflix’s animated action-adventure series “Carmen Sandiego”.
Rodriguez, 38, chairs his own We Will Foundation, which was founded with his sisters and positioned to empower Hispanic youth through the arts and education, and has advocated for a seat at the table for Latin women in production. Hollywood world.
“Gina exemplifies the Anne Klein brand ethos as she is a leader in her industry and a strong advocate for her community,” said Effy Zinkin, COO of WHP Global, owner of the Anne Klein brand. “We are honored to have her as the face of our new campaign and as a partner to help advance the brand’s mission to encourage, empower and engage women through content and causes that create and foster the community.” —LISA LOCKWOOD
DANGEROUS RACE: The Hoka brand was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, two French ultrarunners who were desperate for a shoe that allowed them to run downhill on mountainous terrain with cushioning and stability.
It’s not a huge stretch, then, that the brand recently signed on as the premier footwear and apparel partner of the UTMB Mont Blanc and the UTMB World Series, a series of trail races founded in the French Alps in 2003. with seven races around the world. The event culminates in what is billed as the world’s toughest foot race, the UTMB Mont Blanc, a 180-mile team event with 87,000 feet of vertical drop which started Monday in Chamonix, France, and ends August 28. The race, where a Brazilian runner died in a fall on Monday, follows the death last year of a Czech runner.
But despite the tragedies of attending the event, Hoka is using its association with the race to promote its partnership with the prestigious series and its trail running shoes. And on Friday and Saturday, the brand will open a New York newsstand at Houston and Lafayette streets, an immersive outdoor viewing experience around the UTMB race with free giveaways, prizes, photo moments and light refreshments.
As part of its sponsorship, Hoka provides an assortment of footwear and apparel to volunteers and selected runners at all UTMB events and has created a new assortment of race-related products.
Hoka One One – pronounced O-nay O-nay, a Maori phrase meaning “to fly above the earth” – was acquired by Deckers Brands in 2013 and is now approaching $1 billion in volume. Sales for the year ended March 31 jumped 56.1% to $891.6 million and the brand collaborated with Bodega, Moncler and others.
In a report released last week by resale site StockX, in 2022 Hoka saw a 3,606% increase in secondary market growth. The next closest was Puma, which grew 415% last year, according to StockX. — JEAN E. PALMIERI
TAKE A TOUR: Scotch & Soda embraces the popularity of cycling by teaming up with fellow Amsterdam-based bike company, Veloretti, on a collection of electric and city bikes linked to the company’s rainwear capsule collection, Amsterdam Proof .
Veloretti has created six bikes for the collaboration that will be available for sale in 26 European countries. Designed for the daily commute, the bikes are made from solid aluminum with a powder coated finish and feature Veloretti and Scotch & Soda logos. The limited edition e-bikes and city bikes will come in a camouflage design with a green, yellow, brown and black palette also used in the Amsterdam Proof collection. Classic city bikes will be offered in Dutch green.
The e-bikes will retail for 2,699 euros, while the limited-edition city bikes will sell for 505 euros. The classic city bike will sell for 399 euros.
The Amsterdam Proof collection offers unisex rainwear for adults and children and includes an oversized jacket with matching pants, poncho, bucket hat, vest and hoodie in organic cotton. They feature graphics with messages such as “Good planets are hard to find” or “Our space on Earth”, and will be available on Scotch & Soda’s website as well as in its stores around the world.
Stéphane Jaspar, Marketing Director of Scotch & Soda, said: “Amsterdam and bikes are simply inseparable. More than a means of transport, it is a way of life in the city. We wanted to celebrate that with Veloretti, who designs the sleekest, most stylish bikes in town, and bring joy to your daily commute here and abroad. With six different bikes in colors to match our latest ‘Amsterdam Proof’ rainwear collection, we’ll help you stay dry and smiling whatever the weather conditions this fall.
Tom Wolters, Veloretti Sales Manager, added: “The decision to work with Scotch & Soda was easy to make. The look and feel of our Veloretti bikes perfectly matches the style of Scotch & Soda. This also goes for the idea of delivering a collection of limited edition city and e-bikes to celebrate the launch of Amsterdam Proof. When you drive your Veloretti, you also want to look stylish. The unisex capsule collection of rainwear therefore makes perfect sense to combine when riding the Scotch & Soda x Veloretti bikes, rain or shine.
The bikes can be ordered online until November 15 or on site at the Veloretti flagship store in Amsterdam. —JEP