Now that the Prime Early Access sale is over, our editors explain why these 10 products were hot

Prime Early Access Sale Recap

Inflation is expected to weaken holiday sales this year. According to an Oct. 11 article on News Nation, “46% plan to spend less this holiday season.” However, that’s not what happened during the Prime Early Access sale. According to yesterday’s Amazon press release, “Tens of millions of Prime members have purchased Amazon’s holiday launch event.” Now that the event is over, we have a look at which products are trending and why.

In this article: Apple MacBook Air with M1 Chip, Bose Noise Canceling Headphones 700 and Samsung Galaxy Watch 4 In this article

What was the trend during the Prime Early Access sale?

When customers are faced with finding the best deals when over 100,000 products are on sale, the task can be a bit overwhelming.

Dana Baardsen, e-commerce content manager at BestReviews, shared insight into what the company saw in the 48 hours of shopping.

“At Amazon’s first Prime Early Access Sale event, consumers enjoyed discounts on the season’s popular holiday gifts and saved money on everyday essentials, like rapid COVID test kits. -19 at home Holiday gifts were the focus of the Prime Early Access sale Discounts on robot vacuums were some of the best we’ve seen to date, and big brands like Peloton and Apple have made cuts pricing on their most coveted pre-holiday deals Toy brands like Magic Mixies slashed all-new releases during the Prime Early Access sale, which opened up new shopping opportunities for parents giving gifts to low budget this holiday season.

Editor’s Notes for Testing and Research

Meredith Gallo runs BestReviews’ testing lab. She shared her observations on what to expect at such an important event. She also revealed how BestReviews is able to predict which products will trend during the sale.

“During a sale like the Prime Early Access sale, you’re going to find deep discounts on Amazon-branded products,” Gallo said. “Throughout this very first Prime Early Access sale, we also saw huge discounts on popular tech brands such as Samsung, Sony and Anker. We also saw notable discounts, over 25%, on devices from countertop kitchen and smart home equipment.”

“Ahead of major sales events like the Prime Early Access sale, the BestReviews Testing Lab reviews the products we expect to see on sale. We look at consumer trends and past sales to determine which products we test. This year, we correctly anticipated sales of golf range finders, massage guns and steam mops, among other products.”

Trending products you can still get after the Prime Early Access sale

Magic Mixies Crystal Ball Magic Mist

Talk about magic! Your child can create their own toy with this fun kit. When they follow the instructions, the crystal ball will fill with mist, lights will flash, and a toy will appear. The crystal ball can be used over and over again.

Sold by Amazon

Best Beats Fit Pro x Kim Kardashian

Beats Fit Pro x Kim Kardashian

These hugely popular headphones come in three neutral hues and feature three listening modes: active noise cancellation, transparency and adaptive EQ. Secure wingtips ensure these devices stay where they’re meant to be: in your ears.

Sold by Amazon

Best Apple MacBook Air with M1 chip

Apple MacBook Air with M1 chip

If you want the best, this laptop should be at the top of your list. It features the remarkable Apple M1 chip with an eight-core processor to deliver better performance, while increasing battery life. It has 8GB of unified memory and a 13.3-inch Retina display for sharper images with more vibrant colors.

Sold by Amazon

Best Original Peloton Bike

Original Peloton Bike

It’s the revolutionary bike that turned homes into gyms, complete with workout classes. This model has a compact footprint and features a resistance button, speakers, and a 10-point multi-touch screen.

Sold by Amazon

Best iHealth Covid test

iHealth COVID-19 Rapid Antigen Test

Do you remember when it was nearly impossible to get tested for COVID-19? With the iHealth Rapid Test, you can get results in 15 minutes. The test involves a brief nasal swab. It is comfortable and can be practiced by people aged 15 and over. However, an adult should help children 2-14 years old.

Sold by Amazon

Best iRobot Roomba s9+

iRobot Roomba s9+

The Roomba s9+ is the company’s smartest and most powerful vacuum yet. The three-stage cleaning system loosens, lifts and removes dirt. It learns your home, can perform spot cleaning, and even knows how to empty itself.

Sold by Amazon

Best Noise Canceling Headphones Bose 700

Bose Noise Canceling Headphones 700

These remarkable over-ear headphones offer a comfortable fit and 11 levels of active noise cancellation. Most importantly, Bose technology delivers robust yet crisp sound with full bass so you can hear every detail of your music.

Sold by Amazon

Best Shark Hair Dryer Set

Shark HyperAIR Hair Dryer Set

In addition to the ultra-fast hair-drying technology offered by Shark, this pack includes clips, accessories and a silicone mat. It is suitable for all hair types and uses high velocity heated air and ionized air to ensure damage free drying.

Sold by Amazon

Best Samsung Galaxy 4 Watch

Samsung Galaxy Watch 4

Samsung’s smartwatch is the first model to feature body composition analysis. It also provides advanced sleep tracking, heart monitoring, and tracks six popular workout activities. Beyond that, the watch lets you stay connected without taking your phone out of your pocket.

Sold by Amazon

Best Anker Soundcore Life Q20 Active Noise Canceling Hybrid Headphones

Anker Soundcore Life Q20 Active Noise Canceling Hybrid Headphones

Anker promises that these headphones can reduce ambient noise by up to 90%. This not only gives you a better listening experience, but also protects your ears from damage caused by listening to loud music. Anker offers quality at an affordable price, which means you get value.

Sold by Amazon

Do you want to buy the best products at the best prices? Check out the daily deals from BestReviews.

Sign up here to receive the weekly BestReviews newsletter for helpful tips on new products and great deals.

Allen Foster writes for BestReviews. BestReviews has helped millions of consumers simplify their buying decisions, saving them time and money.

Copyright 2022 BestReviews, a Nexstar company. All rights reserved.

Wiley C. Thompson