Greystone couple come out of COVID to open bike, skate and surf store


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When the COVID-19 pandemic struck, Daniel and Tami Manofsky were forced to close their family-owned Keagan Ross Furniture store off the coast of US 280.

What they didn’t know at the time was that this twist of doom would lead them to a new career and the opening of a new business.

They briefly reopened the furniture store when government restrictions ended, but the price of lumber had soared so much that they could no longer afford to continue operating, Tami Manofsky said. “There was no way to make a living like this,” she said.

Daniel is highly skilled in bicycle repairs and had started helping repair bikes for some of his neighbors Greystone as a hobby and quickly found himself in high demand. People were looking for outdoor activities and started taking their bikes out again, and many of them needed repairs, Tami said. Then a lot of requests started coming from Mt Laurel, she said. “It just started to add up quickly.”

Tami grew up with BMX bikes and got into repair as well. Bicycle repairs provided the Manofsky with much needed income and sparked the idea of ​​starting a new business.

“There seemed to be a huge backlog in other repair shops and little service available in US corridor 280,” Tami said. “In addition, there appears to be a shortage of affordable, quality bikes.”

People had to pay $ 5,000 or $ 10,000 for a bike or buy a much lower quality bike from a general merchandise store like Walmart, she said.

The Manofsky therefore decided to open a new store called Anatole’s, specializing in items and clothing for bicycles, skateboards and surfboards. They were hoping to open the 1,200 square foot store by the end of October in the new Cahaba Market mall, next to the Cavender West Clothing Store on US 280.

The name “Anatole’s” comes from a children’s book that featured a mouse cycling to work.

The Manofskys anticipate that selling and repairing bicycles will be the main part of their business, but they also want to offer skateboarding and surfing items and clothing. They will also sell stand up paddle boards and recreational gear for life on the lake, such as tubes and boogie boards that can be towed by boats across the lake.

Anatole will specialize in BMX bikes because most bike shops seem to specialize in street bikes and mountain bikes, Tami said. They will sell the other types of bikes as well, but focus on BMX, she said. It helps that there is a BMX track nearby at Oak Mountain State Park, she said.

Also, the bikes will be more affordable than most specialty bike shops, but higher in quality than those that can be found in general merchandise stores, she said. Prices will likely range from around $ 100 to around $ 3,000, she said. “Anyone with any income can come and buy a bicycle. “

With the bicycle shortage currently plaguing the industry, Anatole’s plan to sell more U.S.-made bicycles so that the wait is not that long to receive orders, Tami said. The store will also be the first dealer to sell Wildcat mini bikes, which are tiny freestyle bikes for tricks, she said. Rad Power Bikes, named one of Time magazine’s 100 most influential companies in 2021, will be another supplier, she said. “We have a lot of manufacturing partners.

Anatole’s will have a California, family-friendly beach vibe, not the dark, punk vibe of some bike and skate shops. It will be a bit like a Ron Jon Surf Shop, but with bikes, she said.

The store will also offer bike parts, e-bikes and lessons for kids to create skateboard designs on computer tablets.

The City of Hoover Economic Development Team helped the Manofskys formulate their business plan to get started and run. Business developer Greg Knighton said he’s excited to see local businesses take off. “I think it’s a great success.

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Wiley C. Thompson

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