We know Apple is working on a car. We believe that part of this work will involve building transportation for the world we are in. will live in, not the one we exist in now. And it should be clear by now that the future of transportation doesn’t have to be the only invention created by the Project Titan team.
What is a car?
Look at it this way, in developing a car Apple had to identify and develop a lot of related technologies including, but not limited to: machine imagery, artificial intelligence, tracking and mapping technologies. , fail-safe networking, on-board data processing, numerous sensors to monitor every detail of the vehicle, intention modeling, driver identification and traffic and sign analysis.
This is before even considering the design of vehicles and components or the development of sufficiently sophisticated algorithms to decide who to kill in the event of an accident in which death cannot be avoided: should the vehicle give priority to the safety of the occupant of the car or the innocent pedestrian?
No wonder the development took a long time. But by answering these questions, Apple is also finding answers to others.
In essence, if you can make an autonomous vehicle, you can also make autonomous machines of all kinds. a Apple vacuum cleaner is possible. The same goes for an Apple prosthetic limb.
Apple and health
In my opinion, such a member could use the same stand-alone technologies that Apple is already developing: sensor-based data to manage the reaction, processors with on-board machine learning to perform the calculation, contextual situation recognition, detection of collision.
Apple already has this stuff.
It’s also reasonable to imagine that the company understands how important these technologies can become in one of its critical markets.
âIf you zoom out into the future, look back and ask the question, ‘What has been Apple’s greatest contribution to humanity? “It’s going to be a health issue,” Apple CEO Tim Cook said in 2019.
I don’t think Apple ambitions in this are limited to Health, Fitness + and Apple Watch.
Apple already understands what the accessibility challenges are in the real world. He knows the profound difference that technology can make in overcome these challenges. It has been building tools to help do this in its operating systems for decades. Why wouldn’t he combine his existing technologies and knowledge to improve healthcare?
On an i-Limb
Prosthetic limbs aren’t perfect, of course. We haven’t reached a point yet where you can control them by thought (but look at this). However, solutions such as those of Icelandic Scottish company i-Limb, show what is possible using current technology.
The prostheses made by this company are already considered a life changing, and what they do is personalized using an iPhone application.
A prosthetic limb equipped with its own on-board intelligence could do better than that – in particular, if it could also be controlled by gesture, pointer, voice, or eye movements through a any headband.
At first glance, prosthetics may not seem like the kind of mass market that Apple is looking for. I think this is a myopic understanding, especially given recent research that has claimed that this is a market that is destined to be worth $ 13.12 billion by 2028. In my opinion, if you can build an autonomous vehicle (Apple called the car âthe ultimate mobile deviceâ) then you can create smart mobile solutions for almost any task. It’s just one of them.
Mobility and autonomy are just another means by which technology can augment reality.
We are seeing a growing interest in Boston Dynamics machines (now mainly Hyundai owned). Apple uses at least one Boston Dynamics system. Boston Dynamics’ current robot, Spot, uses Intel chips. Could Apple Silicon improves these machines? What is apple talk with Hyundai about earlier this year?
Apple doesn’t need to make robots, of course. But experiences of advanced autonomous mobility point in this direction.
It is a direction that also includes electric bikes, public transport, drones, space and ocean exploration. Consider how Apple’s existing technology could dramatically improve what are wheelchairs for. Add autonomy. Change lives.
As Apple works on a car, it solves a host of range challenges and exposes a range of “new and wonderful“Opportunities. In the future, we will recognize them as fundamental technologies for Apple innovation in several markets for the next decade or more. The penetration of digital devices has just started, the car of the future is not the same animal like those you see on the streets today, and the autonomy it will harbor has implications in all facets of digital transformation.